Kentucky Fried Chicken Derby?

For the first time in its 131 year history, the Kentucky Derby will have corporate sponsorship. Churchill Downs has signed a five year sponsorship deal with Louisville-based Yum Brands, owners of KFC, Pizza Hut, and other fast food chains. The event will be called "The Kentucky Derby presented by Yum! Brands." Somebody pass me a "Mint Julep presented by Woodford Reserve".