The South: A Market For Shoes

This article originally appeared in Southern Exposure Vol. 5 No. 1 "Good Times and Growing Pains." Find more from that issue here.

“The South is an untapped market

for shoes, ”

said Frances Perkins, Secretary of Labor.

“Yes, shoes!

Put shoes on those poor barefoot Southerners

and a social revolution will take place!”


The South blushed red as a Georgia sunset.

All below the Potomac

backbones snapped



And Josiah Bailey,

a Carolina knight

with a firm jaw and

moonshine-clear eyes


haughtily advised

the U-nited States Senate:



even our mules wear shoes!”